CHAPEL

Position Summary:

The Marketing Director is responsible for developing, implementing, and managing a comprehensive marketing and communications strategy that supports the mission, vision, and enrollment goals of Berean Christian School. This individual plays a key role in promoting the school’s distinct Christian identity, academic excellence, and community engagement through both digital and traditional media.

 

Key Responsibilities:

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Marketing & Communications

• Develop and execute an annual marketing plan aligned with the school’s strategic goals.

• Oversee internal and external communications including newsletters, press releases, and parent communications.

• Maintain a consistent brand voice across all platforms that reflects a Christ-centered, academically excellent school environment.

• Create and grow the school’s social media presence (Facebook, Instagram, Tik Ttok, X, etc.).

• Coordinate and update website content regularly.

• Design and produce promotional materials such as brochures, flyers, ads, and digital content.

• Annual content calendar creation and monitoring.

 

Enrollment & Admissions Support

• Work with the Admissions Team to design and execute campaigns to attract prospective students and retain current families.

• Organize open houses, tours, and community outreach events.

• Track analytics and campaign results to inform future strategies.

 

Community & Church Engagement

• Foster relationships with BBC and local churches, ministries, alumni, and community, and business organizations.

• Promote the school’s events and achievements in local Christian networks.

• Market and create a platform to attach future faculty and staff.

 

Media & Public Relations

• Serve as the media contact for the school and coordinate press coverage.

• Write and distribute news releases and articles to local publications and church bulletins.

 

Alumni Relations:

• Know and build in student relationships. Track databases for newsletter, host annual alumni events, highlight alumni in newsletter, appropriately raise funds and give alumni (and families) opportunities to give back to the Berean community.

 

Development:

• Oversee, direct, and promote our annual giving campaign. Build on our development calendar and tie in other places for fundraising with the Head of School: athletics, arts, STEAM, SOAR, etc.

• Write grants for campus improvements.

• Oversees and helps with the current endowment planning process.

 

Qualifications:

• A mature personal relationship with Jesus Christ and alignment with the school’s Statement of Faith.

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field (or equivalent experience).

• Minimum 2–5 years of experience in marketing or communications, preferably in a school or nonprofit environment.

• Strong writing, design, and verbal communication skills, collaborating skills.

• Proficiency in digital marketing tools including social media, email platforms, website CMS, and Canva/Adobe Suite.

• Self-motivated, creative, and able to manage multiple projects with limited resources.

 

Preferred Qualifications:

• Experience in Christian education or ministry.

• Photography/videography and content creation skills.

• Familiarity with SEO, Google Analytics, and digital ad management.

 

Spiritual Expectations:

• Supports and lives out the school’s Christian values in personal and professional life.

• Participates in the spiritual life of the school, including staff devotions and prayer.

• Encourages a Biblical worldview in all communication efforts.

 

Working Conditions:

• Flexible schedule with some evening/weekend event responsibilities.

• Collaborative team environment with teachers, administrators, and volunteers.

• Occasional lifting and setup for marketing events or presentations.

• Works on campus

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